The hottest HP plans to launch a series of enterpr

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Hewlett Packard plans to launch a series of enterprise printer products

on October 30, Beijing time, Hewlett Packard plans to launch a series of enterprise printer products on Tuesday, which is one of the earliest fruits of a larger investment in the research and development field since Meg Whitman, the former CEO of eBay, became CEO of Hewlett Packard, She is trying to lead the troubled technology giant to a renaissance

these printers that HP will launch are so-called multi-functional products, which combine standard printer functions with scanners and software for managing electronic documents. They are one of the fastest-growing product categories in the printer industry. However, the share of the world's largest printer manufacturer in terms of sales volume in the multi-function printer market can only be regarded as second-class. According to HP's own estimation, the company's share in this laser color printer market is only less than 12%. "

for Whitman, there is an obvious reason to launch these new products: we haven't launched a new product series for seven years. She said. Obviously, we have a product gap in the printer market

industry insiders pointed out that these new printers can give a hint of how Whitman plans to repair HP. Since becoming CEO of HP in September 2011, the 56 year old strong woman in the technology industry has been implementing a strategy to control costs while still investing in new products

Whitman has repeatedly criticized her predecessors, saying that they did not invest in R & D, which is the reason why HP fell into the current dilemma. In May this year, Whitman announced a plan to cut 27000 employees by the end of 2014, equivalent to 8% of the company's total employees. Part of the reason for this measure is to save money to develop new products. At a media conference held earlier this month, Whitman again warned that the worst moment for the company was yet to come. At present, HP's share price is hovering close to a 10-year low

among the giants in the technology industry, HP's R & D expenditure has always been quite limited. Between 2003 and 2010, HP cut its R & D budget from $3.7 billion to $3billion, although the company's revenue increased from $73 billion to $126 billion during this period; In 2011, HP spent 2.6% of its revenue on research and development, while its competitor IBM spent 5.8% of its revenue on research and development, more than twice as much as HP

recently, HP increased its R & D expenditure to $3.3 billion in 2011, and is increasing R & D expenditure again in the first three quarters of 2012. It will be announced tomorrow that HP is currently developing products including servers with lower energy consumption and new network technologies. Whitman said HP will eventually launch a smart phone, but not next year

for HP today, introducing new printers is the top priority. For the company, which is headquartered in Palo Alto, California, the printer business was once the crown jewel, because HP's ink cartridge sales business had high profitability. The printer department can bring HP more than $25 billion in revenue every year, accounting for nearly 30% of the company's operating profit

however, HP's printer business has been facing the dilemma of declining revenue and operating profit recently, because the use of printers is declining, and the company has missed some markets. We are not part of the fastest-growing sector in the market. Whitman said

IDC, a market research company, said that the global market for multifunctional printers in 2011 was about $45billion. IDC analyst Keith kmetz said that Xerox, Canon, Ricoh and other companies have made great strides in this market, while HP has always adhered to its existing product portfolio, which has been for many years

the price of these new printers is about $2500 to $3000 each, but HP has not yet announced the clear pricing of all models, mainly targeting teams in small businesses and large companies. Some models are designed to replace expensive laser printers with cheaper inkjet printers, while others integrate multiple functions to allow users to print and scan. These multi-function printers also use the software obtained by HP's acquisition of autonomy, which can help companies organize digitized files and facilitate their search of these files

Todd Bradley, head of HP printer and personal computer business, said that in the past, as a green boutique hotel, the company made a mistake by not investing in multi-function printers, and the company has made painstaking efforts to correct this mistake. He predicted that HP would make progress in the business of selling multi-function inkjet printers to enterprises in the next year

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